Brand Identity
I came up with various logo ideas for MES Learning. Ultimately, the decision was made to use a licensed stock image with thoughtfully curated typography to create the MES Learning brand identity. The owner of MES Learning loves the color teal. Teal represents open communication and thought, and has an energizing, yet call feeling to it. A sans serif font was used in the logo because of how well it works on a scalable level. This font has a clean, professional feel, while also feeling warm and inviting.
Logo
I first did some paper sketches of various logo ideas to get my ideas out on paper. Following this, I began working on digital sketches.
Logo Iterations:
Final Logo
Website
I continued with the theme of teal on the website. The website is concise and easy to navigate and there is a mobile version as well. There is a "home" page, "About" (the coach) page, a "FAQs" page, a "contact" section that redirects you to the contact form on the home page, and a "book online" section for new and current clients. Images chosen for the main page's slideshow are stock images that reflect that the business is for both adults and children over the age of 8.
I worked with the owner to compile a list of FAQs and a Privacy Policy.
Fliers
I created two fliers. One to be given to providers to distribute, the other to be hung up on community bulletin boards.
Business Cards
I used the circular, colorful overlapping images found in the logo on the front of the business card. On the back, I created a QR code that will take the user to the website. Front of card (left) and back of card (right).
Facebook Cover Banner
I set up a Facebook page and LinkedIn page for this business. I created a Facebook cover banner using ideas from the logo (top). I created a LinkedIn banner as well (bottom).
Social media Content
I created content to use on Facebook, Instagram, and LinkedIn. This content was also used to create Facebook ads to advertise for this business.
